Library > Organic traffic
Organic traffic
Written By Maria del Mar Vázquez Rodríguez
In B2B marketing, organic traffic refers to the visitors who land on a B2B website through search engine results without any paid advertisements or direct promotional efforts.
It is the audience that discovers a B2B business organically by conducting relevant search queries on search engines like Google, Bing, or Yahoo and clicking on the non-advertisement (organic) listings displayed in the search results.
In this article, we’ll delve into the following topics:
What is organic traffic?
Organic traffic is the term used to describe the flow of visitors to a website who arrive via search engine results pages (SERPs) without any paid promotion. These visitors find the website by using search engines like Google, Bing, or Yahoo and clicking on the organic (non-advertisement) listings that appear in the search results.
Synonyms
Natural traffic
Non-paid traffic
Search engine traffic
Unpaid traffic
Why is organic traffic important?
Organic traffic plays a crucial role in the success of a B2B website. Here are a few reasons why it is important:
Credibility and Trust: When a website ranks highly in organic search results, it signals to users that the website is reputable and relevant. It can enhance the credibility and trustworthiness of the business.
Cost-effectiveness: Organic traffic is obtained without direct monetary investment, making it a cost-effective strategy compared to paid advertising campaigns.
Long-term Sustainability: Building a strong organic presence takes time and effort, but it can generate sustainable traffic in the long run. Once a website establishes a strong organic ranking, it can continue to attract relevant visitors without ongoing financial commitments.
How to increase organic traffic?
Boosting organic traffic requires implementing effective strategies. Here are some techniques that can help increase organic traffic:
Search Engine Optimization (SEO): Optimize the website's content, structure, and meta tags to improve its visibility and relevance to search engines.
Keyword Research: Identify relevant keywords and phrases that potential customers are searching for and incorporate them naturally into the website's content.
Content Marketing: Develop high-quality, informative, and engaging content that resonates with the target audience. Regularly publishing valuable content can attract organic traffic and establish the website as an authoritative resource.
Link Building: Earn backlinks from reputable websites in the industry. Backlinks help search engines recognize the website's authority and improve its organic rankings.
Social Media Promotion: Utilize social media platforms to share content and engage with the target audience. This can drive traffic to the website and increase its organic visibility.
Benefits of organic traffic
Organic traffic offers several benefits for B2B websites, including:
Higher Conversion Potential: Organic traffic tends to have higher conversion rates as it consists of users actively searching for specific information or solutions related to the business.
Cost Savings: By relying on organic traffic, businesses can reduce or eliminate the need for paid advertising, saving significant marketing costs.
Sustainable Growth: Building organic traffic is a long-term investment that can provide sustained growth and visibility for the business.
Brand Authority: Consistently appearing in organic search results positions a business as an industry authority and enhances its brand reputation.
FAQs
Q: Why is it important to segment customers into different personas?
A: Segmenting customers into different personas helps businesses understand their unique needs and preferences. This allows businesses to tailor their customer journey maps to each persona, leading to a better customer experience and higher customer satisfaction.
Q: How can businesses use customer journey maps to improve customer satisfaction?
A: By analyzing the customer journey, businesses can identify pain points and areas of friction in the purchasing process. By making changes to these areas, businesses can improve the customer experience, leading to higher customer satisfaction.
Q: Is it necessary to update the customer journey map regularly?
A: Yes, it is essential to update the customer journey map regularly to ensure it remains relevant and reflects any changes in the business or the customer's needs. Regular updates will ensure the map remains an effective tool for improving the customer experience.